According to @cookiedotfun, the $VLR campaign launches on August 14 for a three-month run, offering a $350K rewards pool split $280K for the top 500 Snappers and $70K for Stakers, source: @cookiedotfun. Vesting terms state 25% unlock at the $VLR token generation event (TGE), no cliff, and the remaining 75% released over one month, defining clear supply-release windows relevant for trading liquidity planning, source: @cookiedotfun. Key action points for participants are the leaderboard cutoff (top 500) and the TGE date, which determine reward eligibility and unlock timing to monitor, source: @cookiedotfun.